Customer relationship management research paper pdf
Keting Research 11 9 Peppers, D. Conceptual Framework of Customer Relationship Management. Absence of status - Customer Relationship Rdlationship is not a technology solution; it is in fact a business process change that is supported by technology. Customer relationship management in retailing: a content analysis of retail trade. This paper analyses the benefits and challenges of CRM practices of any organization. There is achange in the way the organizations do business. A Literature Review. Publisher Name : Springer, Berlin, Heidelberg. This allows them to identify the correct time to market their products to customers. Interactive Marketing 2. Published